08.2020

 

W+K pulled together the visual identity for Good Buys, an online flash sale with aims of tackling the two pandemics of our time — COVID-19 and racial injustice. Composed of donations from coveted fashion houses and burgeoning independent designers alike, the proceeds from Good Buys funneled straight to the Movement for Black Lives and the National Domestic Workers Alliance.

 

(✂️) Press
(?) Press
(?) Press

CREATIVE DIRECTION

Richard Turley
Ray Yoes

DESIGN

Justin Flood
Ingrid Chen

WEBSITE

No Ideas

Typeface

Christian Schwartz

FIELD REPORT
←FORMULA 1.1
EXPLORATION
YES! →