08.2020
W+K pulled together the visual identity for Good Buys, an online flash sale with aims of tackling the two pandemics of our time — COVID-19 and racial injustice. Composed of donations from coveted fashion houses and burgeoning independent designers alike, the proceeds from Good Buys funneled straight to the Movement for Black Lives and the National Domestic Workers Alliance.
CREATIVE DIRECTION
Richard Turley
Ray Yoes
DESIGN
Justin Flood
Ingrid Chen
WEBSITE
No Ideas
Typeface
Christian Schwartz
FIELD REPORT
←FORMULA 1.1
EXPLORATION
YES! →