Everytown for Gun Safety Action Fund announced a large-scale, gun safety voter turnout campaign called “NOT ONE MORE” — three simple words that serve as both a statement of principle as well as a call to action for the growing gun safety movement. Produced by W+K, the campaign utilizes shooting documentation and a yellow-black color scheme inspired by the crime scene tape in digital banners and video advertisements targeted towards youth, communities of color, and women to vote for their local gun-sense champions.
While the majority of America supports common sense gun control, historically, voter turnout in midterm elections has been incredibly low. Rather than change minds, “NOT ONE MORE” sought to change behavior.
The“NOT ONE MORE” Campaign reminded people of the pain, outrage, and helplessness they feel every time yet another mass shooting occurs. We then attempted to turn that frustration into action: VOTING.
Using a variety of media — digital, print, social, and outdoor — we targeted 16 key Congressional Swing Districts around the country. Gun sense candidates prevailed in 15 of those 16 races.